75 Años de La Carrera Panamericana
A film by Manuel Díaz
Synopsis
In its 75th edition, La Carrera Panamericana crosses Mexico as a ritual of endurance. The voice of one of its protagonists — alongside other perspectives from within the race — guides the film into the spirit of the competition: the tension of the road, precision under pressure, and the intimate bond between body and machine.
Integrated Content Strategy: Live Coverage & Long-Form Documentary
Alongside the documentary, the strategy included five short-form films released in real time during the race — each approximately one minute, capturing the key moments of the previous day. This dual approach addressed two objectives simultaneously: immediate communication throughout the event, and the creation of a long-form documentary designed to preserve the legacy of the 75th edition.
Daily Field Video 01
Daily Field Video 02
Daily Field Video 03
Daily Field Video 04
Daily Field Video 05
Documentary Film